Services

Content Strategy

Leveraging data and insights, combined with instinct honed by years of experience, I develop end-to-end strategies to help drive audience and customer growth, and deliver on business goals.

My approach is story-driven, channel-agnostic and always audience-led. Whether the solution is web-based, social-forward, a print product, a podcast, a TV show, an app, a newsletter, an activation or a combination of the above – or a new platform we haven’t heard of yet – I’ll devise a tailored strategy that starts with the ‘why’. And I can help with the execution too, supported by a trusted team of experts.

Content creation

Editorial: Editing; Freelance writing; Copy-editing; Editorial project management; Process and workflow optimisation.

Brand content: Campaign management; Copywriting; Thought leadership; Social media; Communication plans.

Digital content design and governance: Scalable UX-led systems and frameworks for operational stewardship.

Influencer management and Creator campaigns

Events: Content curation and management

Speaking engagements

A veteran speaker and former TV presenter, I can help with panel moderation, event hosting and MC-ing – from large-scale ceremonies to intimate sessions and workshops.
I bring a journalistic rigour to research and a friendly, engaging and interactive approach to my speaking assignments, combining thorough preparedness with spontaneous ad libbing where required.

Subject matters of expertise include:

Food
Travel
Perimenopause and menopause
Holistic wellness
Luxury
Diversity in media

Plus, I also offer:

Cultural competency & DEI advisory

Armed with a powerful trifecta of working in different countries with multicultural teams and stakeholders, lived experience, and DEI training, I advise organisations on building more inclusive workplaces and harnessing the power of diversity to drive profitability.
Specialty: Media organisations

Media and Communications Training

Up-skilling teams on content and storytelling
Training corporate leaders on interviewing and media presentation skills

Travel design

Media/press trips and famils > Providing insight into editorial requirements, helping brands tailor the ideal itinerary, and identifying and liaising with targeted international media & influencers, to qualitatively maximise coverage from the trip hosts’ investments.
Corporate/Individual VIP clients > Customised luxury travel itinerary design – from recommending destinations based on individual preferences, to planning the perfect itinerary, and providing exclusive travel advice and intel. Bespoke itineraries can be developed for destinations in Australia, and around the world (and where I can’t help, I can always point you in the right direction).