About me
I am an award-winning cross-platform content director and strategist with over 20 years of media, communications and content marketing experience. Having started my career in television, I have since honed my craft across digital, print and social media – making me a true omni-channel content expert – in three different global markets.
My subject matter expertise lies in travel & tourism, food & drinks, wellness, and lifestyle content. But, through my career, I have also turned my hand to finance, tech and business content, and managed campaigns for brands in diverse spaces – from insurance and home loans to packaging.
I have deep knowledge and experience in the luxury and ultra-luxury market, and I’m passionate about sustainable travel and living – both in my professional and personal life.
Some of the editorial roles I’ve held over the years include Managing Editor of SBS Food, Deputy Editor of Jetstar Media, Editor-in-Chief of BBC Good Food, Digital Managing Editor of The Australian Women’s Weekly, among others. And through most of my career, I’ve worked extensively with brands – whether it’s Coles or Westpac – developing content strategies across owned, earned and paid channels.
Along the way, I also launched my own podcast on perimenopause.
And when I’m not “professionally storytelling”, I am busy being a devoted dachshund mum.
SG Consulting 